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So the company invests in a pricing engine or builds its own pricing algorithms and institutes variable pricing. Then a marketing manager or someone in the sales department makes the case that they can improve profits by harnessing all of this data into a variable pricing strategy. (Sort of like a car salesman, who knows that if you come back, he’s got you, and he doesn’t have to lower his price to make the sale.) Shop around, come back, and you’ll pay more. In other words, on some sites, the best price you’ll ever get is the first one they show you. And sometimes, they’ve even learned that it pays to increase prices based on repeat visits. They know that visitors that come to their website after visiting certain websites are more or less price sensitive than if they come from other referring sites. Their analytics tells them that someone using Safari has higher average purchases than someone using Firefox. They realize that the buying behavior of shoppers varies from day to day and hour to hour. never quite something with great long-term potential just because you can't deal with the stress of the moment.It’s easy to imagine how a company moves to variable pricing. At the same time, the smartest people are realistic about not imagining light when there isn't any. Persistent people are able to visualize the idea of light at the end of the tunnel when other's can't see it. When faced with the Dip, most people suck it up and try to average their way to success. To do ordinary work, blameless work, work that's beyond reproach. The most common response to the Dip is to play it safe. Simple: If you can't make it through the Dip, don't start.
#The dip by seth godin pdf reddit serial
Quit in the Dip often enough and you'll find yourself becoming a serial quitter, starting many things but accomplishing little. If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time you've already invested. The challenge is simple: Quitting when you hit the Dip is a bad idea. But it's that reflex that creates scarcity. Or he can tap twenty-thousand times on one tree and get dinner. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world. the real success goes to those who obsess. The next time you're tempted to vilify a particularly obnoxious customer or agency or search engine, realize that this failed interaction is the best thing that's happened to you all day long. As a teaser, here are some choice quotes from the text that I liked: If you have any doubts about where you are in life, what you do, or doubts about anything really, I would highly recommend this book. The question now becomes, do I have the courage to do what needs to be done. It is a really quick read that I finished in two days and it has really helped me to see my various situations for what they are.
#The dip by seth godin pdf reddit professional
I have been having some personal and professional issues lately and Jack Welde, one of my de facto mentors / life coaches, gave this book to me to help me figure out if my current problems are symptomatic of a Dip curve or a Cul-de-Sac curve. What The Dip helps you to figure out is whether your current struggle is a "dip" or a "dead end", and emphasizes that the moment you realize that your situation is a dead end, that it is not only OK to quit, but it is, in fact, mandatory. Then, in between the beginning of a task and its mastery, there is a potentially long period in which the reward vs. Additionally, other people are very happy for you and praise you - again, the reward is high. When you first start down a path, you are really excited about it so the reward is high. The Dip on the other hand looks something like this: The Cul-de-Sac curve is a dead end you keep putting time, money, and effort into it and you just get no where. Of these there are two primary curves: The Dip and the Cul-de-Sac. Godin states that most people fail because they either quit too fast and too often or they fail to quit pouring the resources into activities that they know will not pay off in the long run.
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Subtitled as "A Little Book That Teaches You When To Quit (And When To Stick)", The Dip by Seth Godin is a concise 80 pages, but delivers a huge message: you MUST quit when you know you're on a dead end path.